It is a detailed diagrams of the most favourable placement of items on the shelves of a racks or a display material. The planogram (shelf layout or POG) is the final piece of the assortment analysis. Therefore, every detail of the product placement is considered, and consulted between stakeholders: store managers, sales team, trade marketing, and merchandising specialists. One of the most important vectors of successful retail spaces and display materials is the impact that the product organization, or merchandising, has on buyers, a subtle game of seduction. #planogram #merchandising #marketing #POP
In short: which item goes where and in what quantity? Let's look at the most important tool that contributes to optimal product organisation: the planogram. But every relevant display project starts with an assortment analysis. Unique, attention-grabbing, dynamic, adapted to product, context and brand image the POP designer's imagination is the only limitation. POP manufacturers design these product presentation solutions 100%-custom-made. Brand manufacturers that offer larger ranges can develop specific shelving or display materials to help their retail clients to sell better and more.